Acquire
EPUB
EPUB
EN
English
Available
A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia Volume 1
₹2,250.00
INR
|
$75.00
USD
Let the reading begin!
Enjoy A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia Volume 1 and other content by subscribing.
View subscriptionsAbout
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Encyclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer:
1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world.
2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change.
3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking.
The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future.Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Contents:
Volume – I: A to L
About the Author:
Subba Rao Chaganti
1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world.
2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change.
3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking.
The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future.Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Contents:
Volume – I: A to L
About the Author:
Subba Rao Chaganti
Has a master's in business administration and over fifty-five years of experience in pharmaceutical marketing, covering the whole gamut and all facets of the industry from selling to sales management product management to heading the total marketing activity. His experience covers domestic and international marketing and Indian and multinational sectors.
He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor. Also, he taught a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad as a visiting faculty.
He lives in Hyderabad and can be reached at [email protected]
Here is a list of his publications:
1. Pharmaceutical marketing in India: Concepts, Cases, Strategy
2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry
3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era
4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition
5. Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing
6. Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement
7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets
8. Reimagine Pharma Marketing: Make It Future-Proof!
9. Brand Positioning in Pharma
10. Transactional to Transformational Marketing in Pharma: The Art of Why and the Science of How!
Book Details
To access the content you purchased, log in to the store with the email and password you used to register. Then click on the menu located in the upper right corner and go to "My publications".
The Ebooks and Audiobooks you purchase are for streaming in-store consumption only and cannot be downloaded to devices as a file or printed.
To recover your password click on Login and choose the option Reset password. You will receive a recovery email so you can create a new one.
Within the drop-down menu in the upper right corner, choose the option "My account".
To redeem a coupon choose a plan or publication and click on "Purchase". Just below the payment option, select "I have a coupon" and enter it to get your discount.
You can access the store and your publications from any internet-enabled devices with the following features:
- Chrome and Firefox in their last 4 versions.
- Microsoft Edge version 79 and later.
- Safari version 14 and later.
- Internet Explorer is not supported.
- Android 8 and later
- iOS 14 and later
- Windows 7 and later
- macOS 10.14 and later
If the store has subscriptions for sale you will be able to subscribe to a plan. To do so, go to the store and click on the "Subscribe" button on the right side of the top bar. Choose the plan you want and click on "Select plan".
Go to the menu located on the top right margin of the navigation bar and click on "Contact us". In the form fill in the fields indicating the subject of your inquiry and the message, then click on Send.
You can log in to the store on up to 5 devices at the same time.