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Brand Positioning in Pharma
Why a book on Brand Positioning in Pharma, a fifty-plus year...
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Filtering by: Pharmaceutical Marketing 16
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Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceut...
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Compete or Forfeit ! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era
The pharmaceutical world is not flat. Only three regions - (...
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Concepts in Pharma Marketing Management
The book aims to help those in the pharmaceutical field inv...
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Cracking The Generic Code---Your Single-Source Success Manual for Winning in Multi-Source Product Markets!
The global pharmaceutical industry, which touches the lives...
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Digital Pharma Marketing Playbook
Digital Pharma Marketing Playbook is a first-of-its-kind-of...
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Drug Store Business Management and Accountancy
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Pharamceutical Industrial Management
About the Book:The book ‘Pharmaceutical Industrial Managemen...
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Pharmaceutical Marketing 4.0 – Indian Context
The book is application oriented highlighting the new trends...
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Pharmaceutical Marketing in India: For Today and Tomorrow
Twenty-five years ago, Pharmaceutical Marketing in India: Co...
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Pharmaceutical Marketing Management
"Pharmaceutical Marketing Management" is a comprehensive gui...
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Pharmacy Administration
Pharmacy administration focuses on managing the financial, p...
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Reimagine Pharma Marketing: Make it Future-Proof!
The empowered patients, new-age technologies such as artific...
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Strategic Pharmaceutical Marketing
The pharmaceutical industry today is faced with significant...
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The Pharmaceutical Interview Guide
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Transactional to Transformational Marketing in Pharma
Transactional to Transformational Marketing in Pharma: The S...
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