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Compete or Forfeit ! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era
The pharmaceutical world is not flat. Only three regions - (...
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Transactional to Transformational Marketing in Pharma
Transactional to Transformational Marketing in Pharma: The S...
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Brand Positioning in Pharma
Why a book on Brand Positioning in Pharma, a fifty-plus year...
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Reimagine Pharma Marketing: Make it Future-Proof!
The empowered patients, new-age technologies such as artific...
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Digital Pharma Marketing Playbook
Digital Pharma Marketing Playbook is a first-of-its-kind-of...
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Pharmaceutical Marketing in India: For Today and Tomorrow
Twenty-five years ago, Pharmaceutical Marketing in India: Co...
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Cracking The Generic Code---Your Single-Source Success Manual for Winning in Multi-Source Product Markets!
The global pharmaceutical industry, which touches the lives...
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